Denim Jeans – Germany Edition
September 26, 2022
DENIM JEANS
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
GERMANY EDITION
Purchase Intention
€2.48
billion in 2021
€3.13
billion in 2026
(5 year growth 26%)
GERMANY: Planning to purchase more,
same, less denim jeans this year
Top
Purchase
Drivers
Same
More
Less
26%
61%
13%
9
Size of Denim Jeans Market
1
Germans own an
average of 9 pairs of
denim jeans
Where do you get
inspiration for a new
pair of jeans?
Where German consumers
are planning to purchase
this year:
All/mostly
in-store
50%
23%
Equally in-store/online
27%
All/mostly
online
Online
In-store window
displays
Friends/Family
Social Media
Fit
Comfort
Durability
Quality
Holds Shape
Has COVID changed
how regularly you
wear denim jeans:
Wearing these styles a lot more often than before pandemic:
85%
Favorite
fiber to
wear for
jeans:
Polyester
Rayon
9%
6%
Cotton
Wearing
more
59%
Wearing
the same
Wearing
less
24% 17%
Baggy/Loose
28%
Boyfriend
26%
Wide Leg
29%
Relaxed
21%
Flare
17%
Compared to manmade
fibers, jeans made with
cotton are the...
Highest quality
73%
Most sustainable
71%
Longest lasting
69%
69%
Most breathable
68%
Most authentic
For More Information Contact: Corporate Strategy & Insights at [email protected]
“CCI & Cotton Incorporated's 2021 Global Denim Survey” n=1,000 German consumers age 18-60.
The survey was also conducted in China, France, India, Italy, Mexico, Netherlands, Spain, U.K., U.S.
1
Euromonitor International
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2022 Cotton Incorporated.