Things to Know about Consumers & Inflation in China
July 26, 2022
CONSUMERS
& INFLATION
THINGS TO
KNOW ABOUT...
63%
consumers are
personally very
concerned about
the economy
say they have been
impacted by shortages in
the supply chain
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Source: Cotton Incorporated’s Inflation & Supply Chain Survey, n=990 July 8-11
AMERICA’S COTTON PRODUCERS AND IMPORTERS.
Service Marks/Trademarks of Cotton Incorporated. ©2022 Cotton Incorporated.
(among those who are concerned, N=990)
How consumers shop differently now:
Taking better advantage of
sales, discounts, promotions
Shopping online to avoid trips
to the store
Spending more time
researching what I plan to buy
TOP CONCERNS
76%
19%
4%
SLIGHT
MODERATE
SEVERE
ACTIONS TAKEN TO GET PRODUCTS NEED/WANT
(among impacted, N=633)
47%
Stock up on essentials
when I find them
Ask friend and family for
help finding products
Try new brand or similar
product
46%
43%
29%
Prices on everyday
goods (groceries &
household items)
38%
Wages/salary keeping
up with cost of living
CONSUMERS ADJUST SHOPPING HABITS
45%
42%
34%
Buying less or putting off purchase:
Electronics
45%
*Clothes for
myself
31%
45%
CHINA
Cost of
healthcare
35%
Availability
of items
29%
Entertainment
49%
*expect to buy clothes
before the end of the year
66%
SUPPLY CHAIN