- Social Influencers
The Influencer Marketing Push
Between the pandemic, which dramatically changed life as we knew it, and then changes to Apple's cookie-based tracking rules, marketers have been handed more...
The Clock is Ticking
Remember when there was talk of banning TikTok here in the U.S.? Back then, in August of 2020, the app had 100 million active...
Weathering Social Media Storms
Accountability in the workplace generally means everyone is acting responsibly and striving to do their best for the business. But at a time when...
How Gen Z is Redefining Influencers
If the children really are our future, brands and retailers better be prepared to have a digital relationship with them.
As attendees fill the rows at New York Fashion Week, many of the seats will be filled with "influencers," both real and self-identified. As...
Celebrities and endorsements have been around since the dawn of ...well, celebs themselves. From Charlton Heston plugging Van Heusen Century shirts to Wilt Chamberlain's...
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