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The Tricks to Tracking Fashion Trends Through Social Media
If you’re like many and wonder why certain trends like “Y2K fashion” or “power bohemian florals”...
Meeting New Demands
After two-and-a-half years of dealing with a pandemic, nerves are frayed. That’s why anything retailers can...
Leveraging Collaboration for Profit
Whether they work from home, go in to an office or school, attend events, or just...
Anything But Basics
The U.S. has been living with COVID for two years, and nobody knows that more than...
The Best of Holiday ’21
Despite fears that supply chain disruptions and inflation could hamper holiday sales, retailers enjoyed a very...
Secrets Behind Small Businesses
When Covid-19 first hit the U.S., the effects were fast and furious, affecting all sectors of...
Localized Assortment Optimizations
There's an old adage: You get what you get, and you don't get upset. Clearly, that doesn't apply to retail. For some time now,...
New Experiences & Stores
Despite the fact that COVID-19 is still creeping around the nation, enough people have received vaccines that not only is "opening up" part of...
2021 & Beyond
In New York, Diane Von Furstenberg and The Daily recently celebrated the designer's summer fashion collection at DVF's Meatpacking location, where a fashion astrologer...
Showing Some Love
In the wake of COVID-19, it is many the brand that's trying to find its footing, figure out what makes a difference and connect...
How Consumers Have Changed & Stayed the Same
If 2020 could have a title, it might be "The Good, the Bad and the Ugly." Who knew so much could change in a...
Meeting the Demands
Buzzfeed has a fun quiz that lets people know if they're a Millennial or Gen Z based on the clothes they like. Bucket hat?...
The Value of a Review
When was the last time you went to a new restaurant without checking Yelp or Google reviews? The same held true for checking movie...
Consumer Shopping
Now that we're firmly enmeshed in the New Year, it would be nice if 2020 were a distant memory. But COVID-19 is still incredibly...
The Year of Take Back
Even though a surge in COVID-19 cases and post-election stress didn't exactly make for a holly, jolly Christmas season, American consumers pushed holiday retail...
Digital Shopping & Sustainability
The COVID-19 vaccine rollout is finally offering a glimmer of hope that the worst of the pandemic times are behind us. It may take...
Back-to-School 2020
After the COVID-19 pandemic that in March led to the swift shutdown of life as we knew it, school systems were left trying to...
Pivot Your Marketing
This is going to take a while. COVID-19 was so seismic in its intensity, recovery won't be instantaneous. Americans are known for their impatience,...
A Tale of Two Generations
States have been slowly reopening after the coronavirus pandemic saw stores, schools, work, and life in general shutdown months ago. For Gen Z and...
The Extended Size Market: Video
Standard size clothing does not fit a growing number of consumers and this group is increasingly vocal about their needs.
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