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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors
    
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Back-to-School 2020

After the COVID-19 pandemic that in March led to the swift shutdown of life as we knew it, school systems were left trying to...

Pivot Your Marketing

This is going to take a while. COVID-19 was so seismic in its intensity, recovery won't be instantaneous. Americans are known for their impatience,...

A Tale of Two Generations

States have been slowly reopening after the coronavirus pandemic saw stores, schools, work, and life in general shutdown months ago. For Gen Z and...

Enchanting Holiday Numbers

When people think about the magic of the holidays, it's more likely they're conjuring thoughts of twinkling lights and gingerbread houses than mobile optimization...

Private Labels

Gartner L2 recently noted that U.K. supermarket sales have been rebounding. Part of this is due to shoppers spending £85 million (over U.S. $104...

Being Digitally Savvy

China is still an economic powerhouse, despite the fact that its growth is slowing. The country's economy grew 6.2 percent in the second quarter,...

Consumer Engagement

For years now, businesses have been advised to use, learn, and engage with customers via social platforms like Facebook, Instagram, and Twitter. What better...

New Technology

When it comes to buying new clothes, most consumers still want to make their purchase in an actual store. But online shopping has made...

Consumer Outlook Good (For Now)

While shoppers have been spending well over the holidays, analysts expect to see a slowdown in certain sectors of the economy come the New...

Amazon’s Private Labels

Ask the person nearest you why they buy things on Amazon and they're likely to say, "It's easy and I get free shipping." Ask...

It’s the Holiday Season (Almost)

It's that scary time of year again. No, not Halloween. We're talking about pre-holiday, the anxiety-laced period that retailers and manufacturers have been prepping...

Small Business Shopping

One of the biggest topics of conversation in small retail is how to compete with the major players, be it the chains, discounters, or...

Reading, Writing, & Arithmetic

It may seem like graduation caps have barely hit the ground, but back-to-school shopping is right around the corner for millions of families. And...

Beyond Millennials

There's a funny video circulating that shows a baby with a magazine. But instead of trying to turn the paper page, the baby starts...

The Modern-Day Mall

American malls are in the middle of cleaning out their proverbial overstuffed closets. Most people know how that goes: They have to weed out...

The Digital & the Physical

It's no secret that retailers feel an ever-present threat from Amazon. No one feels it more than brick and mortar stores, who are bearing...
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