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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

purchasing factors

#activewear

A quick Instagram search for #activewear will quickly reveal joggers, sleeveless tops, yoga pants, and more are being worn not just for workouts, but...

Children’s Apparel

Perhaps unsurprisingly, North West, daughter to Kim Kardashian and Kanye West, recently trended on Twitter. It seems the 5-year-old donned a pair of her...

Spring Performance

Recently at a Northeast clothing store, a woman wearing a winter coat could be heard voicing surprise that shorts were already out on the...

Embracing Blockchain

Just when you thought you had a handle on what people meant when they talked about how the Internet of Things and artificial intelligence...

A Responsible Fiber

Most people want to do right by Mother Earth. Sure, they might grouse about taking out...

Sizing Solutions

Fit remains an essential component for shoppers looking to buy something new. So both online and...