- online shopping
The Clock is Ticking
Remember when there was talk of banning TikTok here in the U.S.? Back then, in August of 2020, the app had 100 million active...
Prepping For Post-Covid
When the pandemic shutdown hit last year, like it or not, apparel merchants had to face that they weren't essential retailers. Old Navy had...
Prime Day Lessons
It's debatable how many people know that Amazon's Prime Day originally took place to celebrate the company's 20th anniversary of becoming an online bookseller...
Data Privacy Laws
For nearly a year, consumers have been spending more time online -- and generating more data with every minute that passes. Companies like to...
Pivot Your Marketing
This is going to take a while. COVID-19 was so seismic in its intensity, recovery won't be instantaneous. Americans are known for their impatience,...
Fast-Tracked Retail Change
At this point, the stories about how the coronavirus pandemic has impacted retail are plentiful, and most of them aren't pretty: store closures, bankruptcies,...
A New Retail Landscape
Let's face it: everything is weird now. Major League Baseball's "Boys of Summer," who Don Henley alludes to in that old soft rock hit,...
Sometimes there are major markers in life, events so big that life becomes divided into everything "before" or "after." We're living through that now....
If you ever wondered why you don't see this colleague or that friend on your Instagram feed, it might be because almost every other...
After some fears that trade tariffs and a shorter purchasing period might affect 2019's holiday sales, it turned out stores and brands could breathe...
Technology & Personalized Experiences
Millennials and Gen Z use technology at lightning speed, endlessly cruising from video to messaging to news to email with tireless dexterity and engagement....
Taking It Personally
It used to be consumers all pretty much shopped the same way: if they needed something, they went to the store to get it....
New York Fashion Week just wrapped, award season is upon us with nightly celebrity red carpet sightings and social media is awash in all...
Why Fiber Content Labels Matter
If it seems like consumers are very often price-driven when it comes to their clothing purchases, they are. But some in the apparel industry...
Email Marketing That Really Delivers
Want to win a trivia night? Then you should know the world's first email was sent back in 1971. Sure, an MIT programmer working...
Amazon’s Private Labels
Ask the person nearest you why they buy things on Amazon and they're likely to say, "It's easy and I get free shipping." Ask...
The Digital & the Physical
It's no secret that retailers feel an ever-present threat from Amazon. No one feels it more than brick and mortar stores, who are bearing...
Bricks Over Clicks?
Ecommerce Still Presents a Lot to Gain, a Lot to Overcome
Sharing Product Info on Intimate Level Key to Retail Future
Retailers mine every available opportunity to learn more about the consumer and share brand or product information so people can make informed decisions
Data Insights Vital for Smooth E-Commerce Holiday Business
There are officially 10 shopping days left before Christmas, which, to a procrastinator, is plenty of time – even if they're buying online. Retailers,...
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