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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

online shopping

Pivot Your Marketing

This is going to take a while. COVID-19 was so seismic in its intensity, recovery won't be instantaneous. Americans are known for their impatience,...

Fast-Tracked Retail Change

At this point, the stories about how the coronavirus pandemic has impacted retail are plentiful, and most of them aren't pretty: store closures, bankruptcies,...

A New Retail Landscape

Let's face it: everything is weird now. Major League Baseball's "Boys of Summer," who Don Henley alludes to in that old soft rock hit,...

Evolving Ecommerce

Sometimes there are major markers in life, events so big that life becomes divided into everything "before" or "after." We're living through that now....

Social Platforms

If you ever wondered why you don't see this colleague or that friend on your Instagram feed, it might be because almost every other...

Explosive Ecommerce

After some fears that trade tariffs and a shorter purchasing period might affect 2019's holiday sales, it turned out stores and brands could breathe...

Technology & Personalized Experiences

Millennials and Gen Z use technology at lightning speed, endlessly cruising from video to messaging to news to email with tireless dexterity and engagement....

Taking It Personally

It used to be consumers all pretty much shopped the same way: if they needed something, they went to the store to get it....

Social Shopping

New York Fashion Week just wrapped, award season is upon us with nightly celebrity red carpet sightings and social media is awash in all...

Amazon’s Private Labels

Ask the person nearest you why they buy things on Amazon and they're likely to say, "It's easy and I get free shipping." Ask...

The Digital & the Physical

It's no secret that retailers feel an ever-present threat from Amazon. No one feels it more than brick and mortar stores, who are bearing...

What’s Hot in Retail

When you go to Fashion Week, the talk is all about what's trending in colors, cuts, hemlines, and finishes. When you go to retail...

The Online Shopping Journey

Apparel shopping was once engaged in regularly as something social or to pass time on the weekends. Now it can be done during meetings,...

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Retailers are regularly being told they need to surprise and delight in order to keep customers engaged and coming back. That said, it seems...

Seamless Retail

Every week we read about the flux that retail is experiencing. But whether consumers are shopping for new clothes in-store or online, the bottom...