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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors
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Millennial Consumer

The Generational Denim Wars

The Gen Z versus Millennial denim war over skinny versus loose-fit jeans is the best kind because there are no real losers. Well, unless...

The Baby Boomer & Retail

Last year, Millennials officially overtook Baby Boomers as the largest living generation in the U.S. It had marketers salivating. After all, more consumers means...

Wanting the Experience

It's not news that retailers are having a tough time right now. Shoppers are not only spending money online when they used to buy...

Bringing Up Baby

For new parents, one of the fun things about dressing their baby is the choice in...

Prepare Accordingly

Okay, so remember a little bit ago when the death knell was rung for denim? When...