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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

Millennial Consumer

The Baby Boomer & Retail

Last year, Millennials officially overtook Baby Boomers as the largest living generation in the U.S. It had marketers salivating. After all, more consumers means...

Wanting the Experience

It's not news that retailers are having a tough time right now. Shoppers are not only spending money online when they used to buy...

Bringing Up Baby

For new parents, one of the fun things about dressing their baby is the choice in...

Prepare Accordingly

Okay, so remember a little bit ago when the death knell was rung for denim? When...