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Millennial Consumer
The Generational Denim Wars
The Gen Z versus Millennial denim war over skinny versus loose-fit jeans is the best kind because there are no real losers. Well, unless...
The Natural Way to a Millennial Mom’s Heart
Somewhere between being called the Boomerang Generation (because a lack of finances meant they had to move back in with their parents) and Trophy...
Data Insights Vital for Smooth E-Commerce Holiday Business
There are officially 10 shopping days left before Christmas, which, to a procrastinator, is plenty of time – even if they're buying online. Retailers,...
The Baby Boomer & Retail
Last year, Millennials officially overtook Baby Boomers as the largest living generation in the U.S. It had marketers salivating. After all, more consumers means...
Wanting the Experience
It's not news that retailers are having a tough time right now. Shoppers are not only spending money online when they used to buy...
Bringing Up Baby
For new parents, one of the fun things about dressing their baby is the choice in...
Prepare Accordingly
Okay, so remember a little bit ago when the death knell was rung for denim? When...
Supply Chain Insights – Millennials
Key Insights Faster fashion, omnichannel approaches, and product education are instrumental to win all Millennial segments....
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