- male consumers
Targeting Male Shoppers
The fall menswear shows, which ran for about three days, are wrapping up in New York and the full week of women's shows are...
For a long time, men were not considered a big target audience for fashion. Menswear was often thought to be a replenishment business, where...
Men, Women, & Brand Loyalty
In a pivotal scene from Mad Men, between young upstart Pete Campbell, creative director Don Draper and their firm's founding partner Bert Cooper, Cooper...
In a Man’s World
Guys are driving less and riding bikes more -- even to work. And that's influencing what they wear to the office.
The intimates and underwear market has been boosting its fashion quotient in a move to drive...
The Male Storm
A zany thing happened on the way out of the recession: more and more men have...
Marketing to Men
As men have spiffed up their wardrobes in order to be taken more seriously in the...
A New Mentality
Gillette’s new “Masters of Style” ad, featuring the fashionably attired Adrian Brody, Gael Garcia Bernal and...
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