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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors
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male consumers

Targeting Male Shoppers

The fall menswear shows, which ran for about three days, are wrapping up in New York and the full week of women's shows are...

Strong Potential

For a long time, men were not considered a big target audience for fashion. Menswear was often thought to be a replenishment business, where...

Men, Women, & Brand Loyalty

In a pivotal scene from Mad Men, between young upstart Pete Campbell, creative director Don Draper and their firm's founding partner Bert Cooper, Cooper...

In a Man’s World

Guys are driving less and riding bikes more -- even to work. And that's influencing what they wear to the office.

Intimately Speaking

The intimates and underwear market has been boosting its fashion quotient in a move to drive...

The Male Storm

A zany thing happened on the way out of the recession: more and more men have...

Marketing to Men

As men have spiffed up their wardrobes in order to be taken more seriously in the...

A New Mentality

Gillette’s new “Masters of Style” ad, featuring the fashionably attired Adrian Brody, Gael Garcia Bernal and...