male consumers
Targeting Male Shoppers
The fall menswear shows, which ran for about three days, are wrapping up in New York and the full week of women's shows are...
Strong Potential
For a long time, men were not considered a big target audience for fashion. Menswear was often thought to be a replenishment business, where...
Men, Women, & Brand Loyalty
In a pivotal scene from Mad Men, between young upstart Pete Campbell, creative director Don Draper and their firm's founding partner Bert Cooper, Cooper...
In a Man’s World
Guys are driving less and riding bikes more -- even to work. And that's influencing what they wear to the office.
Intimately Speaking
The intimates and underwear market has been boosting its fashion quotient in a move to drive...
The Male Storm
A zany thing happened on the way out of the recession: more and more men have...
Marketing to Men
As men have spiffed up their wardrobes in order to be taken more seriously in the...
A New Mentality
Gillette’s new “Masters of Style” ad, featuring the fashionably attired Adrian Brody, Gael Garcia Bernal and...
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- Active/Athleisure
- Apparel
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- Consumer Comments
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