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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

Kids’ Clothes

What a Girl (and Boy) Wants

Before there were UwUpies and E-Gees, Softgirls and VSCO girls, there were Valley Girls. Fer sure. And they totally like, loved going into, like,...

‘Tis the (School) Season

The fireflies may be swirling, and lines at the ice cream stand are long. But for many a parent, summertime is Back-to-School (BTS) season....

Children’s Apparel

Perhaps unsurprisingly, North West, daughter to Kim Kardashian and Kanye West, recently trended on Twitter. It seems the 5-year-old donned a pair of her...

Battle of the Bottoms

For many students over many years, the Back-to-School season has meant new jeans and tees to go along with a clean, new backpack that...

What to Expect

The phrase "as soft as a baby's bottom" doesn't mean much until you actually come into contact with a newborn baby, where the difference...