skip to main content
Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

Kid’s Apparel

Performance Features for Kids

Even though the pandemic has played havoc with so many things, including the start of the school year, it's fairly certain kids have all...

What a Girl (and Boy) Wants

Before there were UwUpies and E-Gees, Softgirls and VSCO girls, there were Valley Girls. Fer sure. And they totally like, loved going into, like,...

‘Tis the (School) Season

The fireflies may be swirling, and lines at the ice cream stand are long. But for many a parent, summertime is Back-to-School (BTS) season....

Children’s Apparel

Perhaps unsurprisingly, North West, daughter to Kim Kardashian and Kanye West, recently trended on Twitter. It seems the 5-year-old donned a pair of her...