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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

Generations

Those Pesky Kids Are Showing Up

Millennials and Gen Z consumers are said to have a “social first” mindset, where they care about how something is made, what it’s made...

Technology & Personalized Experiences

Millennials and Gen Z use technology at lightning speed, endlessly cruising from video to messaging to news to email with tireless dexterity and engagement....

Gen Z + Denim

Gen Z is nothing if not about authenticity. And perhaps no other piece of apparel has been linked more with the word "authentic" than...

Beyond Millennials

There's a funny video circulating that shows a baby with a magazine. But instead of trying to turn the paper page, the baby starts...

The Baby Boomer & Retail

Last year, Millennials officially overtook Baby Boomers as the largest living generation in the U.S. It had marketers salivating. After all, more consumers means...

Wanting the Experience

It's not news that retailers are having a tough time right now. Shoppers are not only spending money online when they used to buy...

Gen Z

In an interesting interaction at a recent New York women's apparel trade show, a vendor was asked if she considers Gen Z part of...

Generational Gap

It wasn’t that long ago when marketers merely had to place ads in newspapers and magazines,...