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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

Generation Y

Those Pesky Kids Are Showing Up

Millennials and Gen Z consumers are said to have a “social first” mindset, where they care about how something is made, what it’s made...

Technology & Personalized Experiences

Millennials and Gen Z use technology at lightning speed, endlessly cruising from video to messaging to news to email with tireless dexterity and engagement....

Wanting the Experience

It's not news that retailers are having a tough time right now. Shoppers are not only spending money online when they used to buy...

Generational Gap

It wasn’t that long ago when marketers merely had to place ads in newspapers and magazines,...