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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

fiber substitution

Pure and Natural

When shopping for a new shirt, dress, shorts and the like, consumers might be struck by...

Doubling Down on Denim

Denim recently celebrated its 141st birthday – proving that some well-placed nips, tucks and makeovers can...

Finding Stability

One year ago, cotton prices were soaring and the apparel industry feared consumers would react by...