Ask the average person what they think of when they think of denim, and they'll likely describe the average five-pocket jean. But denim brands...
Gen Z + Denim
Gen Z is nothing if not about authenticity. And perhaps no other piece of apparel has been linked more with the word "authentic" than...
From Indie to Major Labels
The year 1873 was a busy one for San Francisco. That was the year the University of California opened its first medical school in...
When it comes to American fashion, you can't get much more iconic than T-shirts and jeans. The pair have a lifelong relationship that is...
Celebrating the Journey
The blue jean market looks very different than it did when Jacob Davis and Levi Strauss & Co., received the patent to strengthen men's...
Denim with a Twist
Maybe it's because people in general have become multitaskers, we've come to expect everything else to do double duty, too: Phones that have cameras...
A Perennial Favorite
Now that fall weather has finally hit most of the country, children are officially switching out their summer shorts and tees for other options...
Okay, so remember a little bit ago when the death knell was rung for denim? When...
Heritage Styling and Fabrics
Walking the aisles of the recent New York menswear market week shows, one thing was clear:...
The Birthday of the Blue Jean
Wednesday marked the birthday of a true American icon: the blue jean. It’s been 142 years...
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