denim ownership
Standing the Test of Time
Out of economic crisis comes change. But that doesn’t mean that people abandon the things that are familiar and provide comfort. It just means...
Empowerment & Endurance
Empowerment, as well as enduring style, is also behind "Rosie Reborn," a new campaign from Cotton Incorporated that's inspired by an icon of female...
Gen Z + Denim
Gen Z is nothing if not about authenticity. And perhaps no other piece of apparel has been linked more with the word "authentic" than...
From Indie to Major Labels
The year 1873 was a busy one for San Francisco. That was the year the University of California opened its first medical school in...
Tons & Tons of Denim Kept from Landfills
The great thing about denim apparel is it practically lasts forever. The key word being practically. While nothing might fit as well as a...
Back in the Saddle Again
Two years ago, the New York Times ran a headline, "Denim is Dead. Long Live Denim," which explained how the casualization of dress that...
Denim is Growing
Denim is about as American as apple pie. Yet, it's seen its share of competition here from athleisure apparel. Is it still beloved? Of...
Celebrating the Journey
The blue jean market looks very different than it did when Jacob Davis and Levi Strauss & Co., received the patent to strengthen men's...
Denim with a Twist
Maybe it's because people in general have become multitaskers, we've come to expect everything else to do double duty, too: Phones that have cameras...
An Iconic Staple
Denim has always been a tried-and-true staple item here in the U.S. While the relatively recent athleisure trend may have affected America's denim sales,...
Heritage Styling and Fabrics
Walking the aisles of the recent New York menswear market week shows, one thing was clear:...
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