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Denim Market
Big Opportunities for Denim
In a fifth season episode of The Office, Meredith’s character made it clear that casual Friday...
Denim in 2022
A new COVID variant with a creepy sci-fi name is gaining notoriety in the seemingly endless...
Reasons to Celebrate
Today is the 148th birthday of the blue jean -- and this centenarian has some compelling stuff going on. We're not just talking about...
Preparing for a Comeback
After more than a year where pajamas and athleisure took center stage in many a wardrobe, industry experts see denim making a strong return...
Standing the Test of Time
Out of economic crisis comes change. But that doesn’t mean that people abandon the things that are familiar and provide comfort. It just means...
From Indie to Major Labels
The year 1873 was a busy one for San Francisco. That was the year the University of California opened its first medical school in...
Denim is Adapting & Evolving
With the major adoption of athleisure here in the U.S., it would be easy to think joggers and leggings are the top fashion bottom...
Back in the Saddle Again
Two years ago, the New York Times ran a headline, "Denim is Dead. Long Live Denim," which explained how the casualization of dress that...
Denim is Growing
Denim is about as American as apple pie. Yet, it's seen its share of competition here from athleisure apparel. Is it still beloved? Of...
A Growing Market
It might be clear around the other side of the world, but China’s appreciation of that...
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