skip to main content
Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

Denim Market

From Indie to Major Labels

The year 1873 was a busy one for San Francisco. That was the year the University of California opened its first medical school in...

Denim is Adapting & Evolving

With the major adoption of athleisure here in the U.S., it would be easy to think joggers and leggings are the top fashion bottom...

Back in the Saddle Again

Two years ago, the New York Times ran a headline, "Denim is Dead. Long Live Denim," which explained how the casualization of dress that...

Denim is Growing

Denim is about as American as apple pie. Yet, it's seen its share of competition here from athleisure apparel. Is it still beloved? Of...

A Growing Market

It might be clear around the other side of the world, but China’s appreciation of that...