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Reasons to Celebrate
Today is the 148th birthday of the blue jean -- and this centenarian has some compelling stuff going on. We're not just talking about...
Preparing for a Comeback
After more than a year where pajamas and athleisure took center stage in many a wardrobe, industry experts see denim making a strong return...
Standing the Test of Time
Out of economic crisis comes change. But that doesn’t mean that people abandon the things that are familiar and provide comfort. It just means...
Casual Workplaces
Before the coronavirus pandemic forced people to start working from home, where they can wear pajamas 'til noon or so, research showed business casual,...
From Indie to Major Labels
The year 1873 was a busy one for San Francisco. That was the year the University of California opened its first medical school in...
Back in the Saddle Again
Two years ago, the New York Times ran a headline, "Denim is Dead. Long Live Denim," which explained how the casualization of dress that...
Denim is Growing
Denim is about as American as apple pie. Yet, it's seen its share of competition here from athleisure apparel. Is it still beloved? Of...
Celebrating the Journey
The blue jean market looks very different than it did when Jacob Davis and Levi Strauss & Co., received the patent to strengthen men's...
Helping Denim Go From Blue to Green
Earth Day is this Saturday and the campaign's focus is environmental and climate literacy. Organizers posit that education on these fronts will not only...
Denim with a Twist
Maybe it's because people in general have become multitaskers, we've come to expect everything else to do double duty, too: Phones that have cameras...
A Perennial Favorite
Now that fall weather has finally hit most of the country, children are officially switching out their summer shorts and tees for other options...
Celebrating 10 Years
America is a leader in many areas, one of them being a top consumer market. That has its pros -- we can be counted...
An Iconic Staple
Denim has always been a tried-and-true staple item here in the U.S. While the relatively recent athleisure trend may have affected America's denim sales,...
Fashion Forward
“Denim is not going away any time soon. The rise of denim into the active market...
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