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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

Denim Apparel

Reinventing Denim

Ask the average person what they think of when they think of denim, and they'll likely describe the average five-pocket jean. But denim brands...

Gen Z + Denim

Gen Z is nothing if not about authenticity. And perhaps no other piece of apparel has been linked more with the word "authentic" than...

From Indie to Major Labels

The year 1873 was a busy one for San Francisco. That was the year the University of California opened its first medical school in...

Denim is Adapting & Evolving

With the major adoption of athleisure here in the U.S., it would be easy to think joggers and leggings are the top fashion bottom...

Iconic Fashion

When it comes to American fashion, you can't get much more iconic than T-shirts and jeans. The pair have a lifelong relationship that is...

Back in the Saddle Again

Two years ago, the New York Times ran a headline, "Denim is Dead. Long Live Denim," which explained how the casualization of dress that...

Denim is Growing

Denim is about as American as apple pie. Yet, it's seen its share of competition here from athleisure apparel. Is it still beloved? Of...

Celebrating the Journey

The blue jean market looks very different than it did when Jacob Davis and Levi Strauss & Co., received the patent to strengthen men's...

Denim with a Twist

Maybe it's because people in general have become multitaskers, we've come to expect everything else to do double duty, too: Phones that have cameras...