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What Consumers Want & What They Buy
A year ago, it seemed like Covid might finally have been the one opponent powerful enough to thwart fast fashion, the category known for...
Outdoor Brands
At June's Outdoor Retailer (OR) Summer Market, as in years before, performance technology was a big part of the show. But this time, visitors...
All About Plastics
No one sets out to refresh themselves by drinking plastic. But microscopic pollution are in virtually every body of water on Earth. While the...
Trying to Stay Healthy?
Millions of Americans work out in an effort to stay healthy. But research shows some activewear could be detrimental to the wearer's health and...
Pure and Natural
When shopping for a new shirt, dress, shorts and the like, consumers might be struck by...
Stay Cool for the Summer
If you're one of the unfortunate who's experienced the triple-digit heat that keeps scorching the Western states, it probably doesn't sound like a stretch...
On the Run
The average person has 2-to-4 million sweat glands. Experts say one hour of exercising can result...
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