skip to main content
Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

Coronavirus

A Renewed Look

Since the start of the pandemic, proper hand washing, and sanitizing have been touted as key to reducing the spread of COVID-19. Such is...

Consumer Shopping

Now that we're firmly enmeshed in the New Year, it would be nice if 2020 were a distant memory. But COVID-19 is still incredibly...

Carving Out Loyalty

It's kind of funny/not funny how retail and personal relationships can seem so similar. This past year has been more than tough for both....

Meeting New Demands

In casual conversations with folks who don't work in the apparel industry, many seem surprised to hear that apparel retailers didn't fare well during...

Weathering the COVID Storm

So many apparel brands and retailers have been cut off at the knees since the coronavirus pandemic began, it's sometimes hard to fathom how...

Back-to-School 2020

After the COVID-19 pandemic that in March led to the swift shutdown of life as we knew it, school systems were left trying to...

New Merchandising Plans

The coronavirus pandemic saw spending drop 6.6 percent in March and 12.6 percent in April, according to the U.S. Commerce Department. It did increase...

More of a Reality?

When COVID-19 ground everyday life to a halt, the impact on the retail industry was immediate and severe. The fashion industry, which offers anywhere...

Pivot Your Marketing

This is going to take a while. COVID-19 was so seismic in its intensity, recovery won't be instantaneous. Americans are known for their impatience,...

A Tale of Two Generations

States have been slowly reopening after the coronavirus pandemic saw stores, schools, work, and life in general shutdown months ago. For Gen Z and...

Banking on Tech

The coronavirus had people indoors and bingeing Netflix for so long, they probably saw more than one old movie like "Mean Girls" that captured...

Fast-Tracked Retail Change

At this point, the stories about how the coronavirus pandemic has impacted retail are plentiful, and most of them aren't pretty: store closures, bankruptcies,...

Easing Fears & Growing Sales

After a couple of months with nothing to do but binge watch TV or go for quick grocery runs, consumers around some parts of...

Staying Positive & Comfortable

A Los Angeles Times fashion editor recently caused a kerfuffle when he wrote that people working from home should "dress like the professionals you're...

A New Retail Landscape

Let's face it: everything is weird now. Major League Baseball's "Boys of Summer," who Don Henley alludes to in that old soft rock hit,...