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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

Coronavirus Response Consumer Survey

Weathering the COVID Storm

So many apparel brands and retailers have been cut off at the knees since the coronavirus pandemic began, it's sometimes hard to fathom how...

New Merchandising Plans

The coronavirus pandemic saw spending drop 6.6 percent in March and 12.6 percent in April, according to the U.S. Commerce Department. It did increase...

Pivot Your Marketing

This is going to take a while. COVID-19 was so seismic in its intensity, recovery won't be instantaneous. Americans are known for their impatience,...

A Tale of Two Generations

States have been slowly reopening after the coronavirus pandemic saw stores, schools, work, and life in general shutdown months ago. For Gen Z and...

Fast-Tracked Retail Change

At this point, the stories about how the coronavirus pandemic has impacted retail are plentiful, and most of them aren't pretty: store closures, bankruptcies,...

Easing Fears & Growing Sales

After a couple of months with nothing to do but binge watch TV or go for quick grocery runs, consumers around some parts of...