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The Tricks to Tracking Fashion Trends Through Social Media
If you’re like many and wonder why certain trends like “Y2K fashion” or “power bohemian florals”...
Brands & Customer Reviews
It’s no secret that the COVID-19 pandemic has led to significant growth in ecommerce over the...
Denim in 2022
A new COVID variant with a creepy sci-fi name is gaining notoriety in the seemingly endless...
Sustainable Clothing
Sustainable Clothing – Supply Chain Insights
Beyond COVID Demand & Prices
Supply Chain Insights – Beyond COVID Demand & Prices
The Influencer Marketing Push
Between the pandemic, which dramatically changed life as we knew it, and then changes to Apple's cookie-based tracking rules, marketers have been handed more...
Will Millennials Force Apparel Industry into Transparency?
There's an amazing Twitter account called 70s Dinner Party, where users will come across such curious culinary finds as "Glazed Ham Loaf in Ring,"...
Beyond Millennials
There's a funny video circulating that shows a baby with a magazine. But instead of trying to turn the paper page, the baby starts...
Consumers Value Everyday Performance Features
If shoppers are going to make an investment, they want clothes that will not just last, but will work for them.
Fashion’s Creativity Includes Technology
Brands and retailers are using technology in an engaging and uniquely personalized way to reach consumers.
Helping Denim Go From Blue to Green
Earth Day is this Saturday and the campaign's focus is environmental and climate literacy. Organizers posit that education on these fronts will not only...
Taking on the Outdoors
For outdoor enthusiasts, exercising or partaking of activities in a natural environment goes without saying. Hiking, biking, kayaking, and so many more pursuits encompass...
A Love/Hate Relationship
The act of buying clothes can be considered either fun or a necessity, depending on the...
Always On, Always Open
When it comes to getting what they want, consumers don’t really care what it takes for...
Upwardly Mobile
During the Great Recession, consumers pulled back on frivolous spending and focused primarily on needs, and...
Start Up Storytelling
One historical advantage entrenched companies have had over start-ups is brand marketing — the ability to...
Making the Grade
These days, when the kids head back to school, they require so much that parents feel...
Intimately Speaking
The intimates and underwear market has been boosting its fashion quotient in a move to drive...
Smart Shopping
Based on early Back-to-School (BTS) traffic, consumer spending is expected to enjoy a healthy increase this...
COURTING THE MEXICAN APPAREL CONSUMER
Economic and demographic factors have converged to propel Mexico’s financial growth and attract new commercial pursuits...
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