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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

Consumers

Beyond Millennials

There's a funny video circulating that shows a baby with a magazine. But instead of trying to turn the paper page, the baby starts...

Helping Denim Go From Blue to Green

Earth Day is this Saturday and the campaign's focus is environmental and climate literacy. Organizers posit that education on these fronts will not only...

Taking on the Outdoors

For outdoor enthusiasts, exercising or partaking of activities in a natural environment goes without saying. Hiking, biking, kayaking, and so many more pursuits encompass...

Upwardly Mobile

During the Great Recession, consumers pulled back on frivolous spending and focused primarily on needs, and...

Start Up Storytelling

One historical advantage entrenched companies have had over start-ups is brand marketing — the ability to...

Making the Grade

These days, when the kids head back to school, they require so much that parents feel...

Intimately Speaking

The intimates and underwear market has been boosting its fashion quotient in a move to drive...

Smart Shopping

Based on early Back-to-School (BTS) traffic, consumer spending is expected to enjoy a healthy increase this...

What’s In Store?

With consumers increasingly shopping online, brick-and-mortar retailers have had to step up their game to remind...

Ready For Action

The NFL’s Super Bowl brings people together for one day each year to celebrate that most...