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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

Consumer spending

New Merchandising Plans

The coronavirus pandemic saw spending drop 6.6 percent in March and 12.6 percent in April, according to the U.S. Commerce Department. It did increase...

The Baby Boomer & Retail

Last year, Millennials officially overtook Baby Boomers as the largest living generation in the U.S. It had marketers salivating. After all, more consumers means...

Heading into Summer

The lazy, hazy, crazy days of summer are just about here… so now will shoppers come...