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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

consumer preference

#activewear

A quick Instagram search for #activewear will quickly reveal joggers, sleeveless tops, yoga pants, and more are being worn not just for workouts, but...

C’Mon Get Healthy

They used to be called unmentionables. And then someone asked a presidential nominee if he wore boxers or briefs. Before we knew it, an...

The Irresistible Athleisure Trend

Here in the U.S., designers and retailers have been scrambling to court consumers who enjoy wearing athleisure apparel so much, they've turned it into...

Taking on the Outdoors

For outdoor enthusiasts, exercising or partaking of activities in a natural environment goes without saying. Hiking, biking, kayaking, and so many more pursuits encompass...

Updating Favorites

This week at the Oscar’s, Sylvester Stallone sat in the audience after having been nominated for...

Diverse Retail Ecosystem

When U.S. businesses consider expanding into new markets, China is always leading the list. However, Latin...