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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

Childrenswear

What a Girl (and Boy) Wants

Before there were UwUpies and E-Gees, Softgirls and VSCO girls, there were Valley Girls. Fer sure. And they totally like, loved going into, like,...

‘Tis the (School) Season

The fireflies may be swirling, and lines at the ice cream stand are long. But for many a parent, summertime is Back-to-School (BTS) season....

Children’s Apparel

Perhaps unsurprisingly, North West, daughter to Kim Kardashian and Kanye West, recently trended on Twitter. It seems the 5-year-old donned a pair of her...

Back-to-School 2017

Determine what parents prioritize when making apparel purchasing decisions for their children. By ensuring their clothing items are favorites in and out of the...

What to Expect

The phrase "as soft as a baby's bottom" doesn't mean much until you actually come into contact with a newborn baby, where the difference...

Bringing Up Baby

For new parents, one of the fun things about dressing their baby is the choice in...

The Kids Have It

Nothing in this world is certain but death and taxes – and kids outgrowing their clothes....