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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors
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blue jeans birthday

Reasons to Celebrate

Today is the 148th birthday of the blue jean -- and this centenarian has some compelling stuff going on. We're not just talking about...

Standing the Test of Time

Out of economic crisis comes change. But that doesn’t mean that people abandon the things that are familiar and provide comfort. It just means...

From Indie to Major Labels

The year 1873 was a busy one for San Francisco. That was the year the University of California opened its first medical school in...

Denim Is Seeing a Revival

Spring is officially in full swing and with it come the latest styles of the season. While everyone fêtes the newest lengths, colors, and...

Celebrating the Journey

The blue jean market looks very different than it did when Jacob Davis and Levi Strauss & Co., received the patent to strengthen men's...