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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

Back to School Clothes

Back-to-School 2020

After the COVID-19 pandemic that in March led to the swift shutdown of life as we knew it, school systems were left trying to...

‘Tis the (School) Season

The fireflies may be swirling, and lines at the ice cream stand are long. But for many a parent, summertime is Back-to-School (BTS) season....

Battle of the Bottoms

For many students over many years, the Back-to-School season has meant new jeans and tees to go along with a clean, new backpack that...

Reading, Writing, & Arithmetic

It may seem like graduation caps have barely hit the ground, but back-to-school shopping is right around the corner for millions of families. And...

Back-to-School 2017

Determine what parents prioritize when making apparel purchasing decisions for their children. By ensuring their clothing items are favorites in and out of the...

Finessing Final Preparations

It's hard to figure out who thinks summer flies by faster: kids or their parents. But for retailers and apparel brands, the all-important Back-To-School...

Taking Time to Shop

In talking with a Millennial recently about going to the movies, she said she hadn’t been...