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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

athletic wear

Growth in Athleisure

In a matter of days last March, everyday office attire went from traditional workwear to workout clothes. That's if people got out of their...

Stop the Synthetics

As the coronavirus pandemic swept across the nation, gyms and workout studios had to close their doors. The stay-at-home orders led many fitness fans...

#activewear

A quick Instagram search for #activewear will quickly reveal joggers, sleeveless tops, yoga pants, and more are being worn not just for workouts, but...

An Extra Dose of Healthy

Consumers are wearing more activewear than ever, both because it's still trending as a fashion statement and they're getting more exercise than they used...

Activewear Sales

With the many stories touting the strength of athleisure apparel mixed with the aisles of workout apparel in stores, it may come as a...

The Buzz Behind Activewear

When deciding the perfect outfit to insta snap for her next yoga class, the wearer might be more concerned with its cute factor than...

An Active Opportunity

If you think activewear makers were excited when the athleisure boom took place in the U.S., imagine how interesting the Chinese market is to...

The Irresistible Athleisure Trend

Here in the U.S., designers and retailers have been scrambling to court consumers who enjoy wearing athleisure apparel so much, they've turned it into...

Athleisure Works a New Angle

Remember when people bought gym clothes solely for working out? Don't feel bad if you don't. Over the last decade, with the help of...

Active Retailing

They're baaa-aaack. And they're as scary as ever. It's that time of year when all the calories that were happily consumed over the holidays...

It’s a New Year

The last broken Christmas cookie has been eaten, every chip known to mankind (from original Fritos...

Get Active

Take less time to read the scorecard and more time to read the hole. — Chi...

A Matter of Comfort

When big sports competitions roll around – especially major events like the Super Bowl, Boston Marathon,...