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The Elements That Are Keeping Activewear Hot
The already healthy global activewear market is only expected to increase its muscle in the coming...
New Year’s Resolutions
Yes, it’s true. It’s January once again. A time when consumers perform the annual ritual of...
Performance Cotton Activewear
After a year that saw more than a few people sapped of their motivation, the warm weather of spring is inspiring many of us...
Self-Care & Wellness
Looking back on 2020, did it really only last one year? It started with unsettling murmurs of a strange new virus. That was followed...
Growth in Athleisure
In a matter of days last March, everyday office attire went from traditional workwear to workout clothes. That's if people got out of their...
Stop the Synthetics
As the coronavirus pandemic swept across the nation, gyms and workout studios had to close their doors. The stay-at-home orders led many fitness fans...
How a Focus on Work Can Grow Athleisure
To see athleisure's influence on pop culture, one need to look no further than both the Grammy's and the Super Bowl half-time show. Billie...
#activewear
A quick Instagram search for #activewear will quickly reveal joggers, sleeveless tops, yoga pants, and more are being worn not just for workouts, but...
The Indoor Generation
Have you ever looked at people who work or exercise outside when it's bitterly cold or oppressively hot and thought, "How are they out...
Battle of the Bottoms
For many students over many years, the Back-to-School season has meant new jeans and tees to go along with a clean, new backpack that...
The Humble Tee, Elevated
Athleisure and high-end streetwear trends have stepped up the T-shirt game with luxury designers
To Attract Plus Size Shoppers, Speak Directly & Authentically to Her
The smart brands, though, see this opportunity and are making it their business to reach her specifically -- not just add her sizes as...
Activewear Sales
With the many stories touting the strength of athleisure apparel mixed with the aisles of workout apparel in stores, it may come as a...
Athleisure Category Remains Strong
A cursory look at the activewear industry might lead one to think the market is having a rough time. Store closings and lowered earnings...
The Buzz Behind Activewear
When deciding the perfect outfit to insta snap for her next yoga class, the wearer might be more concerned with its cute factor than...
The Irresistible Athleisure Trend
Here in the U.S., designers and retailers have been scrambling to court consumers who enjoy wearing athleisure apparel so much, they've turned it into...
Athleisure Works a New Angle
Remember when people bought gym clothes solely for working out? Don't feel bad if you don't. Over the last decade, with the help of...
Active Retailing
They're baaa-aaack. And they're as scary as ever. It's that time of year when all the calories that were happily consumed over the holidays...
Updating Favorites
This week at the Oscar’s, Sylvester Stallone sat in the audience after having been nominated for...
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