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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

apparel

Private Labels

Gartner L2 recently noted that U.K. supermarket sales have been rebounding. Part of this is due to shoppers spending £85 million (over U.S. $104...

Being Digitally Savvy

China is still an economic powerhouse, despite the fact that its growth is slowing. The country's economy grew 6.2 percent in the second quarter,...

Being Transparent

An 18-year-old college student walked through a mall, pointed to a particular fast fashion store and said he'd never shop there because of how...

“Sparking Joy”

After years of acquiring mountains of clothes thanks, in part, to trendy but inexpensive fast fashion, a movement has begun among some consumers toward...

Children’s Apparel

Perhaps unsurprisingly, North West, daughter to Kim Kardashian and Kanye West, recently trended on Twitter. It seems the 5-year-old donned a pair of her...

For a Good Cause

Running a fashion business is full of hard work, stress, long hours, and mental gymnastics. But it's also full of glamour. And that glamour...

Spring Performance

Recently at a Northeast clothing store, a woman wearing a winter coat could be heard voicing surprise that shorts were already out on the...

The Touch, The Feel

It's been called one of the most influential taglines in the U.S. Over the past four decades, the song has been sung by...

Don’t Call It “Used”

A classic scene in the cult movie classic "Party Girl" shows Parker Posey's character Mary parting with some of her designer clothes at a...

Iconic Fashion

When it comes to American fashion, you can't get much more iconic than T-shirts and jeans. The pair have a lifelong relationship that is...

Social Influencers

As attendees fill the rows at New York Fashion Week, many of the seats will be filled with "influencers," both real and self-identified. As...

The Great Outdoors

The Outdoor Retailer Show, held last month in Denver, isn't just a trade show for outdoor gear and apparel. It also promotes sustainability while...

TransSeasoning Wardrobes with Cotton

More than 4 in 5 consumers (82 percent) say cotton is their favorite fiber to wear, according to the Cotton Incorporated Lifestyle Monitor™ Survey....

Price, Quality, and Style

There is a consumer-clothing trend to buy fewer, longer lasting items often at higher price points. But Americans have a complicated relationship with price...

Looking for Hits

On a hot and humid day this past July, when the only logical places to be were either at the beach or in front...