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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

Active apparel

Stop the Synthetics

As the coronavirus pandemic swept across the nation, gyms and workout studios had to close their doors. The stay-at-home orders led many fitness fans...

Par for the Course

Tiger Woods isn't the only recent comeback in golf. Duffers will find more cotton than has been seen in years thanks to the natural...

Trying to Stay Healthy?

Millions of Americans work out in an effort to stay healthy. But research shows some activewear could be detrimental to the wearer's health and...

An Extra Dose of Healthy

Consumers are wearing more activewear than ever, both because it's still trending as a fashion statement and they're getting more exercise than they used...

Activewear Sales

With the many stories touting the strength of athleisure apparel mixed with the aisles of workout apparel in stores, it may come as a...

The Buzz Behind Activewear

When deciding the perfect outfit to insta snap for her next yoga class, the wearer might be more concerned with its cute factor than...

An Active Opportunity

If you think activewear makers were excited when the athleisure boom took place in the U.S., imagine how interesting the Chinese market is to...

Active Retailing

They're baaa-aaack. And they're as scary as ever. It's that time of year when all the calories that were happily consumed over the holidays...

Mexico’s Growing Market

When people think about who buys active apparel, they generally think of young consumers. After all, young people have more time, more energy and...