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Apparel

Apparel

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Back-to-School 2021

88% of parents prefer their children to be dressed in cotton.

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COVID-19 & Consumer Concerns in China

A Year in Review: Consumers Look Ahead

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COVID-19 & Consumer Concerns in Mexico

A Year in Review: Consumers Look Ahead

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Storytelling with Cotton

When consumers talk about their favorite things to wear, they mention comfort, fit, and how the item makes them feel good. And more often than not, their favorite clothes are…

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Winning in the U.S. Activewear Market

Winning in the U.S. Activewear Market

A revolution in the U.S. activewear market is being driven by the convergence of several consumer and retail trends. According to Cotton Incorporated’s 2014 Sports Apparel Survey, more than 9…

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Holiday 2013: A Cotton Clothing Carol Retail

Holiday 2013: A Cotton Clothing Carol

This holiday season, clothing retailers can heed the warnings of ghosts of purchases past to influence the present and the future sales. Customer reviews of clothing purchases will impact what…

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Clothing Changes That Impact Satisfaction

Clothing Changes That Impact Satisfaction

Retailers and brands have unprecedented access to direct feedback about the experiences customers have with their apparel purchases. Research reveals that unfavorable consumer opinions about clothing purchases could be detrimental to…

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Driving Demand for Denim Jeans

Denim jeans represent an estimated $60 billion global market1 for retailers, but recent cost-cutting measures (e.g., thinner fabrics, changes in fiber content, etc.) have caused significant performance issues and dissatisfaction…

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Retail Everywhere: Omni-Channel Apparel Shopping

The boundary between in-store and online apparel shopping is vanishing in the minds of consumers. Offering a seamless or “OMNI-CHANNEL” retail experience to U.S. apparel shoppers across all avenues they…

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Constant Comment

Love that shirt? Write a glowing online review. Hate that shirt? Lodge an online complaint. Online reviews are now ubiquitous – and while some say that could leave a store…

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