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Consumers

Consumers

Data and analyses of consumer attitudes, preferences and shopping habits.

Consumers

Fashion Can Work With Shoppers to Move Beyond COVID

It’s been more than two years since COVID-19 shut down the world and turned life, including retail, on its ear. Stores and brands scrambled to serve customers while operating within…

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Consumers

Digital Disruptors

Considering how ubiquitous Amazon has become to online shopping, it's rather refreshing when a brand comes along that isn't affiliated with the mega marketplace. Or any other marketplace or retail…

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Consumers

Fashion & The City

More than a year after COVID-19 brought New York to its knees; and a year after the social unrest and upheaval of 2020; and mere days after Ida's flash floods…

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Consumers

The Influencer Marketing Push

Between the pandemic, which dramatically changed life as we knew it, and then changes to Apple's cookie-based tracking rules, marketers have been handed more than enough challenges in the last…

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Consumers

Things to Know About COVID-19 & Consumer Concerns in China (Wave 7)

74% of Chinese consumers are very concerned about Delta & other variants.

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Consumers

Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave 7)

82% of Mexican consumers are very concerned about Delta & other variants.

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Consumers

Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave 7)

64% of U.S. consumers are very concerned about Delta & other variants.

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Consumers

Style & Comfort

The pandemic is still making it hard to make plans when it comes to going back to work. But apparel brands should count on one thing: no matter where employees…

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Consumers

Next Level of “Business Casual”

Now that about one-third of Americans are fully vaccinated, businesses are considering when to bring office employees back to the workplace. But after more than a year that saw COVID-19…

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Consumers

How Consumers Have Changed & Stayed the Same

If 2020 could have a title, it might be "The Good, the Bad and the Ugly." Who knew so much could change in a year that seemed more like half…

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