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North America

North America

Media

Here’s What Consumers Want in Their New Year/New You Activewear

It’s that time of year again, when all the holiday cookies, candy and charcuterie boards combined with perhaps a (severely) reduced exercise regimen has many Americans busting out New Year’s…

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Here’s Why Modern Performance Cotton & Gorpcore Make Sense

Of all the fashion “core” looks that have come out in recent years – think Barbiecore, cottagecore, normcore – perhaps the most odd-sounding is gorpcore. The gorp portion of the…

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Media

Who Should Really Be the Focus of “New You” in 2023?

The holidays are over so of course headlines are screaming “New Year, New You,” with everything from the latest paleo diet book to fitness plans being foisted upon the public.…

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Media

The Elements That Are Keeping Activewear Hot

The already healthy global activewear market is only expected to increase its muscle in the coming years, thanks to a greater interest in health and wellness, as well as a…

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Activewear Research – Q&A

 

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New Year’s Resolutions

Yes, it’s true. It’s January once again. A time when consumers perform the annual ritual of blowing cobwebs off their scales muttering, “This time will be different.” Exercising and losing…

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Media

Embracing Sustainability

Remember those videos from last month after Hurricane Ida tore through the south then brought its wrath to the Northeast, bringing such powerful flooding it looked like waterfalls were rushing…

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Preparing for a Comeback

After more than a year where pajamas and athleisure took center stage in many a wardrobe, industry experts see denim making a strong return in the near future. The thinking…

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Performance Cotton Activewear

After a year that saw more than a few people sapped of their motivation, the warm weather of spring is inspiring many of us to get up and get active…

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Self-Care & Wellness

Looking back on 2020, did it really only last one year? It started with unsettling murmurs of a strange new virus. That was followed by the first impeachment of President…

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