Prime Day Lessons
It's debatable how many people know that Amazon's Prime Day originally took place to celebrate the company's 20th anniversary of becoming an online bookseller...
88% of parents prefer their children to be dressed in cotton.
All Things American
Independence Day brings the country together to cheer all things American. And while the textile industry can, despite COVID, celebrate an increase in stateside...
New Experiences & Stores
Despite the fact that COVID-19 is still creeping around the nation, enough people have received vaccines that not only is "opening up" part of...
COVID-19 & Consumer Concerns in the U.S.
70% of consumers say pandemic experience will change the way they shop in the future.
Meeting Apparel Demands
It's been more than a year since COVID-19 shut down life as we knew it. But, now that 40 percent of the U.S. is...
The Generational Denim Wars
The Gen Z versus Millennial denim war over skinny versus loose-fit jeans is the best kind because there are no real losers. Well, unless...
Reasons to Celebrate
Today is the 148th birthday of the blue jean -- and this centenarian has some compelling stuff going on. We're not just talking about...
Next Level of “Business Casual”
Now that about one-third of Americans are fully vaccinated, businesses are considering when to bring office employees back to the workplace. But after more...
Preparing for a Comeback
After more than a year where pajamas and athleisure took center stage in many a wardrobe, industry experts see denim making a strong return...
Performance Cotton Activewear
After a year that saw more than a few people sapped of their motivation, the warm weather of spring is inspiring many of us...
COVID-19 & Consumer Concerns in China and Mexico
A Year in Review: Consumers Look Ahead
Earth Day 2021
Remember last year when COVID-19 shut down the world, and the environmentally minded were hopeful it would be good for the planet? Well, that...
The Comfort & Reliability of Cotton
After more than a year of pandemic-related stress, anxiety and sadness, people could use a laugh. And that's part of what Cotton Incorporated's latest...
The Benefits of Natural Fibers
One can often see signs in parks that say, "Take only memories and pictures. Leave only footprints." They serve as a gentle reminder for...
Showing Some Love
In the wake of COVID-19, it is many the brand that's trying to find its footing, figure out what makes a difference and connect...
Fashion & Clothing Durability
The pandemic has been a lot of things. But to the fashion resale market, it's been a windfall. There's nothing like being stuck in...
A Renewed Look
Since the start of the pandemic, proper hand washing, and sanitizing have been touted as key to reducing the spread of COVID-19. Such is...
How Consumers Have Changed & Stayed the Same
If 2020 could have a title, it might be "The Good, the Bad and the Ugly." Who knew so much could change in a...
Meeting the Demands
Buzzfeed has a fun quiz that lets people know if they're a Millennial or Gen Z based on the clothes they like. Bucket hat?...
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