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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors
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Preparing for a Comeback

After more than a year where pajamas and athleisure took center stage in many a wardrobe, industry experts see denim making a strong return...

Performance Cotton Activewear

After a year that saw more than a few people sapped of their motivation, the warm weather of spring is inspiring many of us...

Earth Day 2021

Remember last year when COVID-19 shut down the world, and the environmentally minded were hopeful it would be good for the planet? Well, that...

The Comfort & Reliability of Cotton

After more than a year of pandemic-related stress, anxiety and sadness, people could use a laugh. And that's part of what Cotton Incorporated's latest...

The Benefits of Natural Fibers

One can often see signs in parks that say, "Take only memories and pictures. Leave only footprints." They serve as a gentle reminder for...

Showing Some Love

In the wake of COVID-19, it is many the brand that's trying to find its footing, figure out what makes a difference and connect...

Fashion & Clothing Durability

The pandemic has been a lot of things. But to the fashion resale market, it's been a windfall. There's nothing like being stuck in...

A Renewed Look

Since the start of the pandemic, proper hand washing, and sanitizing have been touted as key to reducing the spread of COVID-19. Such is...

Meeting the Demands

Buzzfeed has a fun quiz that lets people know if they're a Millennial or Gen Z based on the clothes they like. Bucket hat?...

Data Privacy Laws

For nearly a year, consumers have been spending more time online -- and generating more data with every minute that passes. Companies like to...

The Value of a Review

When was the last time you went to a new restaurant without checking Yelp or Google reviews? The same held true for checking movie...

Monthly Economic Letter
February 2021

The latest USDA report featured increases to world production (+1.3 million to 114.1 million) and consumption forecasts (+1.5 million bales to 117.2 million).  Due...

Self-Care & Wellness

Looking back on 2020, did it really only last one year? It started with unsettling murmurs of a strange new virus. That was followed...

Consumer Shopping

Now that we're firmly enmeshed in the New Year, it would be nice if 2020 were a distant memory. But COVID-19 is still incredibly...

How to Survive & Thrive

If the pandemic was hard on major retailers who have doors and customers nationwide along with a strong internet presence, small businesses weren't about...

The Year of Take Back

Even though a surge in COVID-19 cases and post-election stress didn't exactly make for a holly, jolly Christmas season, American consumers pushed holiday retail...