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The Comfort of Cotton
One of life's great luxuries that actually costs nothing is falling into bed and drifting off to sleep. What makes this a "luxury" is...
Home Textiles: Bath Towels
100% cotton bath towels remain the dominant offering at retail and the preference among consumers. In fact, focusing marketing efforts to remind shoppers how...
Home Textiles: Sheets & Bedding
About 7 in 10 consumers say cotton is their fiber of choice for top-of-bed product categories because they feel cotton is best suited to...
What Consumers Want in Bedding
When Seinfeld’s Frank Costanza yelled, “Serenity now!” he wasn’t decorating his master bedroom with an en...
Coming Home
The U.S. has seen a slow but steady growth in housing over the last few years....
Reviving Consumer Demand for Home Textiles
The turnaround in the U.S. housing market has resulted in stronger home textile sales, but quality...
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