Fiber Preferences
Home Textiles in China – Supply Chain Insights
Chinese consumers spent ¥167 billion ($23.4B USD) on home textile products in 2019. While a drop in spending due to the COVID-19 pandemic is...
Home Textiles – Supply Chain Insights
U.S. consumers spent $66.4 billion on home textile products in 2019. While a drop in spending due to the COVID-19 pandemic is expected in...
Stop the Synthetics
As the coronavirus pandemic swept across the nation, gyms and workout studios had to close their doors. The stay-at-home orders led many fitness fans...
Staying Positive & Comfortable
A Los Angeles Times fashion editor recently caused a kerfuffle when he wrote that people working from home should "dress like the professionals you're...
Helping the World’s Water
Imagine a large cruise ship, as tall as a 16-story building and longer than a city...
Supply Chain Insights – Baby Care
The global market for baby diapers and wipes is strong and growing, as consumers across the world are expected to spend $70.1 billion on...
Empowerment & Endurance
Empowerment, as well as enduring style, is also behind "Rosie Reborn," a new campaign from Cotton Incorporated that's inspired by an icon of female...
Look Who’s Flourishing on Their Golden Anniversary
Some pretty momentous events happened 50 years ago: the U.S. voting age was lowered from 21 to 18; Paul McCartney announced the Beatles were...
Connecting With the Hispanic Market
Despite divisions that seem to make headlines everyday, America continues to be the melting pot of the world. And while their growth has slowed,...
The Benefits of Getting Technical with Cotton
If anyone doubts the staying power of cotton, consider that it was used 7,000 years ago for clothing in Ancient India, according to The...
The Natural Way to a Millennial Mom’s Heart
Somewhere between being called the Boomerang Generation (because a lack of finances meant they had to move back in with their parents) and Trophy...
Supply Chain Insights 2019: Intimates
With $194 billion in projected sales by 2023, the global market for intimate apparel is robust.
Par for the Course
Tiger Woods isn't the only recent comeback in golf. Duffers will find more cotton than has been seen in years thanks to the natural...
Being Transparent
An 18-year-old college student walked through a mall, pointed to a particular fast fashion store and said he'd never shop there because of how...
“Sparking Joy”
After years of acquiring mountains of clothes thanks, in part, to trendy but inexpensive fast fashion, a movement has begun among some consumers toward...
Embracing Sustainability
From unboxings, hauls and try ons to deals, sales, and coupons. The combination of social media and fast fashion has helped coax people into...
Spring Performance
Recently at a Northeast clothing store, a woman wearing a winter coat could be heard voicing surprise that shorts were already out on the...
The Touch, The Feel
It's been called one of the most influential taglines in the U.S. Over the past four decades, the song has been sung by...
Why Fiber Content Labels Matter
If it seems like consumers are very often price-driven when it comes to their clothing purchases, they are. But some in the apparel industry...
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