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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

Fiber Preferences

Connecting With the Hispanic Market

Despite divisions that seem to make headlines everyday, America continues to be the melting pot of the world. And while their growth has slowed,...

Par for the Course

Tiger Woods isn't the only recent comeback in golf. Duffers will find more cotton than has been seen in years thanks to the natural...

Being Transparent

An 18-year-old college student walked through a mall, pointed to a particular fast fashion store and said he'd never shop there because of how...

“Sparking Joy”

After years of acquiring mountains of clothes thanks, in part, to trendy but inexpensive fast fashion, a movement has begun among some consumers toward...

Embracing Sustainability

From unboxings, hauls and try ons to deals, sales, and coupons. The combination of social media and fast fashion has helped coax people into...

Spring Performance

Recently at a Northeast clothing store, a woman wearing a winter coat could be heard voicing surprise that shorts were already out on the...

The Touch, The Feel

It's been called one of the most influential taglines in the U.S. Over the past four decades, the song has been sung by...

Don’t Call It “Used”

A classic scene in the cult movie classic "Party Girl" shows Parker Posey's character Mary parting with some of her designer clothes at a...

The Great Outdoors

The Outdoor Retailer Show, held last month in Denver, isn't just a trade show for outdoor gear and apparel. It also promotes sustainability while...

TransSeasoning Wardrobes with Cotton

More than 4 in 5 consumers (82 percent) say cotton is their favorite fiber to wear, according to the Cotton Incorporated Lifestyle Monitor™ Survey....

C’Mon Get Healthy

They used to be called unmentionables. And then someone asked a presidential nominee if he wore boxers or briefs. Before we knew it, an...

Lose the Parkas

Unless you were lucky enough to hit Coachella or Miami last month, there's a good chance you were wearing a winter parka for a...

The Comfort of Cotton

One of life's great luxuries that actually costs nothing is falling into bed and drifting off to sleep. What makes this a "luxury" is...

Cotton as a Fall Fabric

Spring means all things light and airy when it comes to warm weather apparel. But during the recent New York Fashion Week shows, cotton...