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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

Fiber Preferences

Home Textiles – Globally

Globally, consumers spent $201 billion on home textile products in 2019¹. While a drop in spending due to the COVID-19 pandemic is expected in 2020,...

Stop the Synthetics

As the coronavirus pandemic swept across the nation, gyms and workout studios had to close their doors. The stay-at-home orders led many fitness fans...

Staying Positive & Comfortable

A Los Angeles Times fashion editor recently caused a kerfuffle when he wrote that people working from home should "dress like the professionals you're...

Empowerment & Endurance

Empowerment, as well as enduring style, is also behind "Rosie Reborn," a new campaign from Cotton Incorporated that's inspired by an icon of female...

Connecting With the Hispanic Market

Despite divisions that seem to make headlines everyday, America continues to be the melting pot of the world. And while their growth has slowed,...

Par for the Course

Tiger Woods isn't the only recent comeback in golf. Duffers will find more cotton than has been seen in years thanks to the natural...

Being Transparent

An 18-year-old college student walked through a mall, pointed to a particular fast fashion store and said he'd never shop there because of how...

“Sparking Joy”

After years of acquiring mountains of clothes thanks, in part, to trendy but inexpensive fast fashion, a movement has begun among some consumers toward...

Embracing Sustainability

From unboxings, hauls and try ons to deals, sales, and coupons. The combination of social media and fast fashion has helped coax people into...

Spring Performance

Recently at a Northeast clothing store, a woman wearing a winter coat could be heard voicing surprise that shorts were already out on the...

The Touch, The Feel

It's been called one of the most influential taglines in the U.S. Over the past four decades, the song has been sung by...