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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors
    
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Fiber Preferences

Chalk Talk 2021

This autumn, it's expected most children in the U.S. will be going Back-to-Class, not just Back-to-School (BTS). And therein lies the reason why retailers...

Meeting Apparel Demands

It's been more than a year since COVID-19 shut down life as we knew it. But, now that 40 percent of the U.S. is...

Reasons to Celebrate

Today is the 148th birthday of the blue jean -- and this centenarian has some compelling stuff going on. We're not just talking about...

Earth Day 2021

Remember last year when COVID-19 shut down the world, and the environmentally minded were hopeful it would be good for the planet? Well, that...

The Comfort & Reliability of Cotton

After more than a year of pandemic-related stress, anxiety and sadness, people could use a laugh. And that's part of what Cotton Incorporated's latest...

The Benefits of Natural Fibers

One can often see signs in parks that say, "Take only memories and pictures. Leave only footprints." They serve as a gentle reminder for...

A Renewed Look

Since the start of the pandemic, proper hand washing, and sanitizing have been touted as key to reducing the spread of COVID-19. Such is...

Home Textiles – Globally

Globally, consumers spent $201 billion on home textile products in 2019¹. While a drop in spending due to the COVID-19 pandemic is expected in 2020,...

Stop the Synthetics

As the coronavirus pandemic swept across the nation, gyms and workout studios had to close their doors. The stay-at-home orders led many fitness fans...

Staying Positive & Comfortable

A Los Angeles Times fashion editor recently caused a kerfuffle when he wrote that people working from home should "dress like the professionals you're...

Empowerment & Endurance

Empowerment, as well as enduring style, is also behind "Rosie Reborn," a new campaign from Cotton Incorporated that's inspired by an icon of female...

Connecting With the Hispanic Market

Despite divisions that seem to make headlines everyday, America continues to be the melting pot of the world. And while their growth has slowed,...
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