Consumer Comments
COVID-19 & Consumer Concerns in the U.S.
A Year in Review: Consumers Look Ahead
The Value of a Review
When was the last time you went to a new restaurant without checking Yelp or Google reviews? The same held true for checking movie...
COVID-19 and the U.S. Consumer (Wave III)
Things-To-Know-About-COVID-19_US_Wave3
Things to Know About COVID-19 & Consumer Concerns in Mexico (Wave II)
As the COVID-19 pandemic continues across the globe, consumers adapt their shopping to this new normal. Based on data from the second wave of...
Things to Know About COVID-19 & Consumer Concerns in China (Wave II)
As the COVID-19 pandemic continues across the globe, consumers adapt their shopping to this new normal. Based on data from the second wave of...
Things to Know About COVID-19 & Consumer Concerns in the U.S. (Wave II)
As the COVID-19 pandemic continues across the globe, consumers adapt their shopping to this new normal. Based on data from the second wave of...
Staying Positive & Comfortable
A Los Angeles Times fashion editor recently caused a kerfuffle when he wrote that people working from home should "dress like the professionals you're...
10 Facts About COVID-19 & Consumer Concerns
The response to COVID-19 is altering American life. Social distancing, working remotely, when possible, and the shift of education from public schools to the...
Consumers Value Everyday Performance Features
If shoppers are going to make an investment, they want clothes that will not just last, but will work for them.
Pure and Natural
When shopping for a new shirt, dress, shorts and the like, consumers might be struck by...
A Love/Hate Relationship
The act of buying clothes can be considered either fun or a necessity, depending on the...
Accepting Reality
Customers might not be real retail merchandisers, but they like to play them online. At least...
What Consumers Want in Bedding
When Seinfeld’s Frank Costanza yelled, “Serenity now!” he wasn’t decorating his master bedroom with an en...
Always On, Always Open
When it comes to getting what they want, consumers don’t really care what it takes for...
Technological Advances
What if you could spill lunch down the front of your shirt, walk through torrential rain...
Playing Favorites
The fashion industry has historically moved in seasonal cycles, as evidenced by the fall/winter and spring/summer...
Storytelling with Cotton
When consumers talk about their favorite things to wear, they mention comfort, fit, and how the...
The Importance of Being Earnest
The great thing about the internet is everyone has a voice. Unfortunately, that can also be...
Intimately Speaking
The intimates and underwear market has been boosting its fashion quotient in a move to drive...
Winning in the U.S. Activewear Market
A revolution in the U.S. activewear market is being driven by the convergence of several consumer...
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