Consumer Comments
Consumers Value Everyday Performance Features
If shoppers are going to make an investment, they want clothes that will not just last, but will work for them.
Pure and Natural
When shopping for a new shirt, dress, shorts and the like, consumers might be struck by...
A Love/Hate Relationship
The act of buying clothes can be considered either fun or a necessity, depending on the...
Accepting Reality
Customers might not be real retail merchandisers, but they like to play them online. At least...
What Consumers Want in Bedding
When Seinfeld’s Frank Costanza yelled, “Serenity now!” he wasn’t decorating his master bedroom with an en...
Always On, Always Open
When it comes to getting what they want, consumers don’t really care what it takes for...
Technological Advances
What if you could spill lunch down the front of your shirt, walk through torrential rain...
Playing Favorites
The fashion industry has historically moved in seasonal cycles, as evidenced by the fall/winter and spring/summer...
Storytelling with Cotton
When consumers talk about their favorite things to wear, they mention comfort, fit, and how the...
The Importance of Being Earnest
The great thing about the internet is everyone has a voice. Unfortunately, that can also be...
Intimately Speaking
The intimates and underwear market has been boosting its fashion quotient in a move to drive...
Winning in the U.S. Activewear Market
A revolution in the U.S. activewear market is being driven by the convergence of several consumer...
Doubling Down on Denim
Denim recently celebrated its 141st birthday – proving that some well-placed nips, tucks and makeovers can...
Reviving Consumer Demand for Home Textiles
The turnaround in the U.S. housing market has resulted in stronger home textile sales, but quality...
Holiday 2013: A Cotton Clothing Carol
Visit Cotton Incorporated’s Fabric Fails website: www.CottonOrNothing.com/fails This holiday season, clothing retailers can heed the warnings...
Clothing Changes That Impact Satisfaction
Retailers and brands have unprecedented access to direct feedback about the experiences customers have with their apparel...
Big Data
If only stocking a store were as simple as sending buyers to Fashion Week and letting...
Bait & Switch
Scrambling to keep costs low in the face of historic cotton price highs several years ago,...
Driving Demand for Denim Jeans
Denim jeans represent an estimated $60 billion global market1 for retailers, but recent cost-cutting measures (e.g.,...
Consumers on Apparel Issues: Denim Jeans
Source: Cotton Incorporated’s Customer Comments Research that analysis of includes over 200,000 customer reviews, posted from...
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Topic:
- Active/Athleisure
- Apparel
- Commodity Economics
- Consumer Comments
- Denim
- Environment
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Region:
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