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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

Active/Athleisure

Outdoor Brands

At June's Outdoor Retailer (OR) Summer Market, as in years before, performance technology was a big part of the show. But this time, visitors...

Par for the Course

Tiger Woods isn't the only recent comeback in golf. Duffers will find more cotton than has been seen in years thanks to the natural...

#activewear

A quick Instagram search for #activewear will quickly reveal joggers, sleeveless tops, yoga pants, and more are being worn not just for workouts, but...

The Indoor Generation

Have you ever looked at people who work or exercise outside when it's bitterly cold or oppressively hot and thought, "How are they out...

The Great Outdoors

The Outdoor Retailer Show, held last month in Denver, isn't just a trade show for outdoor gear and apparel. It also promotes sustainability while...

Trying to Stay Healthy?

Millions of Americans work out in an effort to stay healthy. But research shows some activewear could be detrimental to the wearer's health and...

An Extra Dose of Healthy

Consumers are wearing more activewear than ever, both because it's still trending as a fashion statement and they're getting more exercise than they used...

Activewear Sales

With the many stories touting the strength of athleisure apparel mixed with the aisles of workout apparel in stores, it may come as a...

The Buzz Behind Activewear

When deciding the perfect outfit to insta snap for her next yoga class, the wearer might be more concerned with its cute factor than...

An Active Opportunity

If you think activewear makers were excited when the athleisure boom took place in the U.S., imagine how interesting the Chinese market is to...

The Irresistible Athleisure Trend

Here in the U.S., designers and retailers have been scrambling to court consumers who enjoy wearing athleisure apparel so much, they've turned it into...

Athleisure Works a New Angle

Remember when people bought gym clothes solely for working out? Don't feel bad if you don't. Over the last decade, with the help of...

Casual Work Days

About six or so years ago, teen girls at high schools everywhere paired Ugg boots with...

Updating Favorites

This week at the Oscar’s, Sylvester Stallone sat in the audience after having been nominated for...

It’s a New Year

The last broken Christmas cookie has been eaten, every chip known to mankind (from original Fritos...

Get Active

Take less time to read the scorecard and more time to read the hole. — Chi...

Top Performances

When it comes to working out, there are plenty of apparel options out there — from...