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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

The Americas

Evolving Ecommerce

Sometimes there are major markers in life, events so big that life becomes divided into everything "before" or "after." We're living through that now....

Casual Workplaces

Before the coronavirus pandemic forced people to start working from home, where they can wear pajamas 'til noon or so, research showed business casual,...

Social Platforms

If you ever wondered why you don't see this colleague or that friend on your Instagram feed, it might be because almost every other...

Here’s How Not to Fumble the Return

One of the big takeaways from the holidays was that online shopping again saw double-digit increases, climbing almost 19 percent over last year, according...

Empowerment & Endurance

Empowerment, as well as enduring style, is also behind "Rosie Reborn," a new campaign from Cotton Incorporated that's inspired by an icon of female...

One Decade, a World of Change

The retail world has changed dramatically in the last 10 years. We've gone from strolling malls to scrolling phones. From telling a clerk, "I'm...

Responding to Consumer Needs

New York Fashion Week is right around the corner and all eyes will be on the catwalk to see what's trending for Fall/Winter 2020....

What a Girl (and Boy) Wants

Before there were UwUpies and E-Gees, Softgirls and VSCO girls, there were Valley Girls. Fer sure. And they totally like, loved going into, like,...

Explosive Ecommerce

After some fears that trade tariffs and a shorter purchasing period might affect 2019's holiday sales, it turned out stores and brands could breathe...

Those Pesky Kids Are Showing Up

Millennials and Gen Z consumers are said to have a “social first” mindset, where they care about how something is made, what it’s made...

The 2020 Consumer Outlook

While retailers are still focused on the holiday season, which is expected to increase about 4 percent over last year, according to the National...

Direct-to-Consumer Brands

Like music, movies, or TV shows that can be downloaded at a user's convenience, successful direct-to-consumer (DTC) apparel brands fill a niche, one that...