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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors

Supply Chain

Giving Apparel New Life

Tomorrow is America Recycles Day, the annual initiative by Keep America Beautiful that's dedicated to promoting recycling in the U.S. And some forward-thinking apparel...

Repositioning For the Conscious Consumer

Now that consumers are becoming more conscientious shoppers, it seems everyone from artisan-produced luxury labels to discount mass retailers are positioning themselves to appeal...

Monthly Economic Report September 2019

The latest USDA report featured decreases to world production and mill-use figures.  The global harvest forecast for 2019/20 dropped 709,000 bales to 124.9 million,...

Monthly Economic Letter August 2019

The latest USDA report featured a slight decrease to the 2019/20 production forecast (-179,000 bales, from 125.8 to 125.6 million) and a larger decrease...

Outdoor Brands

At June's Outdoor Retailer (OR) Summer Market, as in years before, performance technology was a big part of the show. But this time, visitors...

Par for the Course

Tiger Woods isn't the only recent comeback in golf. Duffers will find more cotton than has been seen in years thanks to the natural...

These Are The Days

The recent New York Denim Days Festival, a two-day event open to the public, combined the best of what festivals have to offer: food...

Being Transparent

An 18-year-old college student walked through a mall, pointed to a particular fast fashion store and said he'd never shop there because of how...

#activewear

A quick Instagram search for #activewear will quickly reveal joggers, sleeveless tops, yoga pants, and more are being worn not just for workouts, but...

Embracing Sustainability

From unboxings, hauls and try ons to deals, sales, and coupons. The combination of social media and fast fashion has helped coax people into...

Monthly Economic Letter April 2019

This month’s USDA report included only marginal changes to global production, consumption, and trade estimates. The world production number increased just 45,000 bales,...

For a Good Cause

Running a fashion business is full of hard work, stress, long hours, and mental gymnastics. But it's also full of glamour. And that glamour...

Consumer Engagement

For years now, businesses have been advised to use, learn, and engage with customers via social platforms like Facebook, Instagram, and Twitter. What better...

Spring Performance

Recently at a Northeast clothing store, a woman wearing a winter coat could be heard voicing surprise that shorts were already out on the...