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Reporting on America's Attitudes and Behaviors
Reporting on America's Attitudes and Behaviors
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About Us

Mission & Heritage

The mission of Cotton Incorporated is to increase the demand for and profitability of cotton. The Cotton Incorporated Lifestyle Monitor™ research helps fulfill this mission, by providing a range of market data and analyses to better inform decision makers in the global cotton supply chain.

Since 1994, the Cotton Incorporated Lifestyle Monitor™ survey has measured consumer attitudes and habits relating to apparel, apparel performance, fashion, sustainability, home furnishings, shopping, fiber selection and other topics of interest. The ongoing research program utilizes a carefully-constructed series of over 100 questions that tap into consumer attitudes and behaviors.

The Lifestyle Monitor™ survey is overseen and executed by the Corporate Strategy and Insights Department of Cotton Incorporated, which also produces the Global Lifestyle Monitor survey, the Supply Chain Insights reports, reports on commodity economics, and special surveys on focused topics of interest such as the environment and sports apparel.

The results and analyses of these data are presented on The Lifestyle Monitor™ website and through citation in marketing columns and business articles.


Using the Internet, Bellomy Research (Winston-Salem, North Carolina) completes more than 500 interviews per month with U.S. consumers between the ages of 13 and 70. Through October 2021, more than 140,000 interviews have been completed since the survey’s inception in 1994.

The Lifestyle Monitor™ data collection has been designed to provide an accurate snapshot of the U.S. population by collecting monthly data from a representatively balanced set of respondents. The respondent profile is distributed across six key demographic categories (age, region, ethnicity, marital status, income and education). Additionally, the respondents are 60% female to better represent the textile shopper. A little over one-third (35%) of respondents have a household income of less than $35,000 and one-third (33%) have an income of $75,000 or more with a mean income for all respondents of approximately $66,000.

Thirty-six percent of the sample are college graduates. Fifty-two percent own a house or condo, 32% rent, 16% live with parents. Two-thirds of respondents are Caucasian, 20% are of Hispanic or Latino origin, 15% are African-American, and 8% are of other ethnic origins.