Archives for February 2016
Consumers
Articles
Using Data to Create Customer Bonds
Believe it or not, there was a time when shoppers on the East Coast didn’t recognize all the stores on the West Coast. The same was true of shoppers up…
Articles
Accepting Reality
Customers might not be real retail merchandisers, but they like to play them online. At least when it comes to consumer reviews. Whether effusive and positive or outright negative, shoppers…
Supply Chain
Articles
Behind Fashion’s Fabulousness
Every time there’s a major snowfall or painfully cold weather conditions, someone takes to Facebook to make a snarky comment about global warming. But the reality is, 70 percent of…
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