Archives for February 2015
Articles
Creating Buzz
With nearly 400 fashion shows running during New York’s recent fashion week, competition is fierce to reach consumers and stand out from the crowd. Designers and brands have long since abandoned…
Articles
Looking Forward
A spate of positive economic news – low gas prices, strong employment figures, and high consumer confidence among the factors – means retailers can expect solid growth through 2015. This…
Articles
A Matter of Comfort
When big sports competitions roll around – especially major events like the Super Bowl, Boston Marathon, or World Series – apparel stores often get in on the action by pairing…
Articles
For Your Sweetheart
Ahh, Valentine’s Day. The day when men feel pressured to do something nice for that special someone in their life, and somehow a box of tempting chocolates always figures into…