Archives for November 2013
Articles
The Art of the Tweet
While social shopping channels like Facebook stores did not catch on as originally thought, retailers and brands continue to hone their usage of social media, often with creative methods. Kantar…
Articles
Clothing Changes That Impact Satisfaction
Retailers and brands have unprecedented access to direct feedback about the experiences customers have with their apparel purchases. Research reveals that unfavorable consumer opinions about clothing purchases could be detrimental to…
Articles
Men at Work
For so long, the male shopper was pigeonholed as one who let his significant other buy his clothes. Or, he disliked clothes shopping so much he just wanted to end…