Archives for September 2013
Consumers
Articles
Creating Communities
With the sheer abundance of social media sites, retailers have a variety of ways to connect with their shoppers. But for those who truly want to engage with their customers,…
Retail/Brands
Articles
Big Data
If only stocking a store were as simple as sending buyers to Fashion Week and letting them check off the outfits they like best. [quote]While a good gut instinct for…
Retail/Brands
Articles
Curating Experiences
Perhaps door-to-door salesmen were the first experiential marketers, holding out brushes and vacuums for potential buyers to try on the spot. Today’s experiential marketing incorporates gigantic, attention-grabbing product displays, interactive…
Supply Chain
Articles
September 2013 Executive Cotton Update
Macroeconomic Overview: September marked the fifth anniversary of the collapse of the onset of the financial crisis. In the time since, the economy could be characterized as having experienced slow growth.…
Consumers
Articles
Evolving Parties
Though Fashion’s Night Out isn’t being held in the U.S. this year, retailers are still adopting its tenets: music, celebrities, catwalks and designer appearances all designed to creating a more…