Archives for August 2013
Consumers
Articles
The Roar of the Crowd
The last 20 years in retail have been marked by increasingly sophisticated technology. Take crowdsourcing: it evolved from asking consumers which pattern to stick on a T-shirt to becoming an…
Retail/Brands
Articles
Going Local
At retail, brands have historically been built on consistent experiences across all locations. But some retailers are playing with this technique, tweaking both the design details and the product mix…
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