Archives for November 2012
Consumers
Articles
From Fashion to Fashioning
It was not that long ago when fashion bloggers were considered super-fan party crashers at Fashion Week shows. Soon enough, though, they were recognized as influencers, with some gaining notoriety…
Retail/Brands
Articles
Screen Time
Initially, smartphones and tablets were considered groundbreaking for checking email on the run. Today, though, they are a hot retail platform that is growing as fast as stores can adapt…
Consumers
Articles
Breaking with Restraint
Jobs, taxes and the national debt are still on the lips of every politician and pundit. Yes, it is the Age of Austerity. But that has not stopped U.S. shoppers…
Consumers
Articles
Keeping It Fresh
When companies have one product that stands as the cornerstone of their business, they often do not want to stray too far for fear of losing loyal customers. But in…
Retail/Brands
Articles
Enhancing the Experience
Consumers may still shop at their favorite apparel stores, but increasingly they are hitting the Internet first. Some prefer to research the store’s offerings, or ask friends for their opinion…