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Archives for May 2012

Media

A Break from Tradition

When it comes to marriage ceremonies, an increasing number of couples are planning unique events that express themselves, rather than what strict tradition dictates.  And that means brides can profess…

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Media

The “Jeaneology” of a Wardrobe Favorite

Denim, how do we love thee?  Let us count the Google hits: 214 million+. May 20 marked 139 years since Levi Strauss affixed copper rivets to “waist overalls,” creating the…

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Media

Marketing to Men

As men have spiffed up their wardrobes in order to be taken more seriously in the workplace, retailers and manufacturers have responded by adopting creative methods to reach this re-discovered…

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Media

Fair Weather Trends

Warmer weather brings out bursting flowers, chirping birds and… consumers?  The last one may be a little harder to gauge. Balmy weather in the first quarter of 2012 had people…

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Media

The Discount Deluge

Off-price retailers have been readily embraced by American consumers, but they still face fierce competition for the discount dollar. And while some in this sector are flourishing, others are struggling…

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Media

A Bridge For Brick & Mortar

With nearly half of all American adults (46%) owning smartphones — a jump Pew Research says is up from 35% last May — the mobile retailing market is only poised…

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Media

What’s In Store?

With consumers increasingly shopping online, brick-and-mortar retailers have had to step up their game to remind shoppers that the in-store experience is worthwhile, too. Top-notch customer service, curated selections, enhanced…

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Media

Smart Clothes for Smart Workouts

On the street, in the gym, or at home on the treadmill, fitness enthusiasts everywhere are prone to grabbing the old workout faithfuls: cotton tees, bottoms and shorts.  And more…

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